Top 5 Things You Need to Know About the REALTOR® Trademarks

How much do you know about the REALTOR® trademarks and how to use them correctly ?
here are five keystone facts .

1. REALTOR® = Member of NAR

A REALTOR® is a member of the National Association of REALTORS®. The term REALTOR® should never be used as a stand-in for “ real estate agent. ”
The REALTOR® trademarks include :

  • the REALTOR® block “R” logo

The REALTOR® marks let people know that you are more than merely a actual estate practitioner : you adhere to a rigid Code of Ethics that protects clients, the populace, and early real estate agents .
The terminus REALTOR® is not only a hallmark owned by NAR and protected by federal law, it ‘s a valuable membership profit that distinguishes members from early real estate licensees .

2. Members can use the REALTOR® trademarks, with limitations

Members may use the REALTOR® marks alone in the context of identifying themselves as members of NAR. To maintain the value of the marks, it ‘s important that they be recognized by the public as identifiers of NAR members, and never used generically to denote a career or a business .
Members are licensed to use the marks lone in connection with their veridical estate of the realm commercial enterprise and in connection with the place of business with which their membership is associated .

3. Non-members may not use the REALTOR® marks

Non-members are never allowed to use the REALTOR® trademarks in reference to or in connection with their businesses or themselves.

Certain nominal uses of the marks are permissible. For exercise, newspapers, magazines, or radio receiver or television programs may use the marks to accurately identify an individual as a member of NAR or in reference book to a Member Board .

4. Design standards for REALTOR® marks must be followed

The prefer form of the term is REALTOR®—in all caps, and using the register trademark symbol. If using the symbol is n’t potential, then the next best shape is in all caps : REALTOR .
The REALTOR® block ‘R ‘ logo consists of a letter R dress in Futura Typeface on a sharply contrasting rectangular backdrop to form a blockage “ R ” with the term REALTOR® centered underneath. The rectangular block and the term REALTOR® centered under that forget must be the like contrasting color. View extra design standards here .

5. The REALTOR® marks can be used on the internet and in marketing

In usernames, members are allowed to use the REALTOR® marks only to indicate membership in NAR by using the marks with a member ’ s name or with the legal name of a member broke ’ randomness real estate business .
In usernames, e-mail addresses, and knowledge domain names, the REALTOR® marks do not need to be separated from a extremity ’ south name or real estate clientele list with punctuation, as they do elsewhere.

The marks may be used on trade such as T-shirts and ball caps, a long as the detail includes the extremity ’ south list or firm mention. however, the marks may not be used in institutional advertising by franchisors .

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For more steering about proper practice of the REALTOR® Trademarks, check out these resources :

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