How To Open An Amazon Storefront And Why You Need One

This post will teach you how to create your own Amazon storefront step by step. You’ll also learn how to leverage your Amazon store to drive traffic and sales from external sources. One of the main problems with selling on Amazon is that it ’ randomness very hard to establish a strong brand. Every product number looks identical and your brand name is frequently displayed in a bantam baptismal font that is well overlooked. To improve your brand visibility, Amazon introduced “ Amazon Stores ” to allow you to set up a home base within Amazon to highlight your unique value proposition. Amazon storefronts are specially useful if you don’t have your own web site however or if you need a land page to drive external traffic to your Amazon listings.

This scout will teach you how to create your own Amazon storefront step by step and best practices on how to leverage your shopfront to increase your sales. Get My Free Mini Course On How To Start A Successful Ecommerce Store Are you interest in creating a strong, defensible brand for your products ? If so, I put together a comprehensive package of resources that will help you launch your own online store from complete boodle. Be certain to grab it before you leave !

What Is An Amazon Storefront ?

Amazon stores is a sport that allows you to set up your own branded store on Amazon through the function of a graphic page builder. The goal is to provide you with a custom landing page where you can show off your stigmatize and your unique measure proposal. For model, here ’ s what my Amazon storefront looks like. BBL Amazon Storefront Creating an Amazon shopfront does not require any technical skill and Amazon provides many attractive templates that allow you to quickly design a multi-page store within a matter of minutes. Best of all, setting up an Amazon store is free for any register mark owner .

Requirements For Setting Up An Amazon Storefront

The main requirement for setting up an Amazon storehouse is that you must be enrolled in the Amazon Brand Registry program The Amazon Brand Registry program helps you protect your mark and products from dirty sellers on Amazon and it requires a register text or image-based trademark. Brand registry also gives you access to a skid of other Amazon features including A+ content and a extra splashboard where you can search for and file copyright and trademark violation claims. But outside of the Amazon Brand Registry requirement, there is no minimum number of products required to create an Amazon storehouse. You don ’ t have to pay for advertise either. basically, once you are enrolled in mark register, Amazon storefronts are available to all 3rd party sellers, 1st party sellers and Amazon agencies .

Why You Need An Amazon memory

A common wonder I get asked is whether you need to create an Amazon store if you already have your own on-line store web site. After all, shouldn ’ triiodothyronine you be driving traffic to a place that you own rather than to Amazon ? First off, if you aren’t ready to invest in your own website yet, you should decidedly create an Amazon shopfront. Your business needs a home base and your Amazon storehouse can serve as a destination for buyers to learn more about your trade name and the particular rate it provides. What ’ mho dainty about Amazon stores is that you can well build great looking web pages on Amazon that showcase your products with photos, text and video recording. You can besides dynamically populate your Amazon store pages with your products based on keyword parameters that you specify. For exercise, the apron tab of my Amazon shop automatically displays all of my products with the word “ apron ” in the claim. Apron Amazon Store overall, Amazon Stores let you create multiple pages with up to 3 levels of hierarchy. Everything is self-service and you can use its build in social share features to drive awareness and traffic .

Do You Need An Amazon Storefront If You Already Have An Online Store ?

Because driving traffic to your own web site should always be your top priority, I did not create an Amazon shopfront for a long time. In fact, I had no use for it whatsoever until I started running Amazon DSP ads. Amazon DSP ads allow you to drive traffic to your Amazon listings from an external website while leveraging Amazon customer data. For model, if person visits my Amazon list but doesn ’ triiodothyronine buy, I can run an Amazon DSP ad to bring that customer back to my listing even if they are browsing a non-Amazon web site. In any case, people who initially find you through Amazon will want to complete their purchase on Amazon. As a result, it doesn ’ t make sense to drive Amazon retargeted traffic spinal column to your own web site. rather, you should direct existing Amazon customers to your Amazon storefront because that ’ second where they want to shop ! In a nutshell, flush if you own your own web site, you should always direct Amazon shoppers to your Amazon storefront page and everyone else to your own on-line shop .

How To Create Your Amazon Storefront Step By Step

The following instructions assume that you have already been approved for Amazon Brand Registry and that you have the Amazon Stores tab key available in Seller Central. Amazon Stores Tab If you don’t see this tab, that means that you by and large likely don ’ thymine have Amazon Brand Registry enabled .

step 1 : Choose Your template

After you click on Stores–>Manage Stores, you ’ ll be directed to the Amazon page builder which you ’ ll be asked to choose a page template. Amazon Store Template Pick whatever template suits your fancy. I personally prefer the Marquee template but keep in judgment that you do not have to use the templates that Amazon provides. In fact, you can literally create your own design template from complete chicken feed .

step 2 : enter In Your store Settings

once you choose your template, you ’ ll be directed to the page builder where you get to design your storefront. The first gradation is to enter in your store settings and logo. Amazon Store Settings then choose your product grid style. Product Grid Style

measure 3 : Design Your Amazon Storefront

Designing your actual shopfront is reasonably straightforward as Amazon’s design GUI is intuitive and easily to use. For your home page, you ’ ll want to outline your main unique value propositions movement and center above the flock and display your bestselling products. Amazon Store Builder At the buttocks of my home plate page, I included bestsellers and recommended products which are mechanically populated by Amazon Recommended

After you finish your home page, you ’ ll want to create different category pages based on what you sell in your store. Amazon Categories For example, I created separate pages for the surveil

  • All Products
  • Linen Napkins
  • Handkerchiefs
  • Aprons

footprint 4 : Add Your Products

After you ’ ve decided on your layout, it ’ randomness time to populate your store with products that you sell. ASINS Amazon makes it really easy to do this by allowing you to either…

  • Have Amazon automatically populate your products based on keywords
  • Populate your products manually by search
  • Populate your products manually by cutting and pasting ASINS

To keep page maintenance down, I about always have Amazon mechanically populate my products based on keyword. This manner, whenever I add a newfangled Amazon merchandise, it mechanically gets added to my Amazon storehouse .

measure 5 : Submit Your page For Review

Amazon is quite stern when it comes to approving your pages for publication. As a solution, you have to make sure you check for…

  • Spelling mistakes
  • Grammatical errors
  • Use of overly promotional language(ex. best or number 1)

amazingly, it took me several tries to get my page approved because Amazon kept dinging me for the language I used on the page. For example, Amazon did not like it when I wrote that Bumblebee Linens carried the “ largest survival of handkerchiefs ” on-line. In any case, page approval normally takes a few business days.

dance step 6 : Get A Vanity URL For Your Brand page

For some reason, Amazon does not automatically assign you a vanity URL for your newly created Amazon store page. For example, here ’ s what my shopfront URL looks like by nonpayment. Amazon Storefront URL In orderliness to receive a clean looking URL like, you have to contact Amazon support. unfortunately, this is the only solution I know of right now. Under Help->Contact Us, blue-ribbon “ Advertising and Stores ”. Under “Contact Reason”, this is what you should write .

Our Amazon shop is published and we would like to create a conceit URL for it. Please change the Amazon shopfront URL to use “ Your Brand ” in the URL. We are the brand owners and are mark registered. Thank you .

Amazon Store Vanity URL Within a workweek or so, you ’ ll receive a response telling you that your brand page url has been changed to your vanity url! Amazon Store Vanity URL

Check Your Amazon Store Analytics

once your Amazon shopfront is live, Amazon gives you access to a murder of analytics reports that are useful for seeing how well your page is performing. Amazon Store Analytics Here’s a summary of what metrics your Amazon Storefront analytics will tell you about .

  • Visitors – This is the total number of unique visitors who visited your store pages.
  • Views – This is the number of views that a page received.
  • Top Pages – Amazon will display the top pages on your storefront and how much money they generated.
  • Sales – This is the total sales that your products generated from visitors who visited your page.
  • Units Sold – This is the total units sold that your store generated.
  • Traffic Sources – Amazon’s page traffic report isn’t very granular but it will tell you where your sales are coming from based on 3 categories: Amazon organic traffic, Amazon Sponsored Brands or “other” sources.
  • Tagged Sources – You can create custom source tags if you are driving your own external traffic to Amazon so you can measure the effectiveness of that traffic.

Because I drive the majority of my dealings to my own on-line store, I rarely look at my Amazon Store analytics. however, for all external traffic that I drive to my Amazon shopfront, I make sure to track sales by using tagged source links. Amazon source tags allow you to create special links that you can use to track market promotions in your Amazon store analytics page. For example, let ’ s say that you want to drive traffic from your Facebook page to your Amazon shopfront. You would first click on “Create source tag”. Amazon Source Tag then, you would give a name to this tagged link. In this example, I named the radio link “ Facebook Home Page ”. Source Link finally, you would use this special link to advertise your Amazon storefront on Facebook.

practical Applications For Your Amazon Storefront

once you have your store all set up, you can use it to promote your products both on and off Amazon. Here’s what you can do to drive traffic to your listings.

  • Use a unique tagged source link to promote your Amazon storefront across social media. This includes Twitter, Facebook, Instagram, Pinterest etc…
  • Link to your Amazon store from your product listing detail pages to show your customers what else you carry and what your brand is all about.
  • Run Amazon Headline ads to promote your brand to Amazon shoppers.
  • Drive retargeted traffic to your Amazon storefront by using Amazon DSP ads
  • Use tagged source links to promote your Amazon store through email marketing, Messenger and SMS.
  • Use the Amazon store reporting tools to measure the performance of your marketing efforts.

While having an Amazon shopfront is less useful than your own on-line memory web site, it can greatly improve the conversion rate of your ad efforts, specifically Amazon Headline ads and Amazon DSP. If you don ’ t have a home base for your ecommerce commercial enterprise, an Amazon store is a quick and easy way to establish a presence online. Because setting up an Amazon shopfront is quick, easy and free, you should set one up no matter what .

frequently Asked Questions About Starting An Amazon memory


How much does it cost to create an Amazon store?

Creating an Amazon memory is free and does not require any technical cognition to start. The Amazon GUI is easy to use and you can have a store up in minutes .

What are the requirements for an Amazon store?

Amazon stores are only available to sellers who are brand registered on Amazon. This requires an active voice and registered trademark. Outside of stigmatize register, any 3rd party seller or means can create an Amazon shopfront .

How do I open an Amazon store?

To open an Amazon store, you need to have a master sellers account and take region in the Amazon Brand Registry platform. After that, you ‘ll receive access to the Amazon stores tab in Seller Central where you can create an Amazon shopfront using Amazon ‘s graphic drug user interface

Ready To Get Serious About Starting An Online Business?

If you are actually considering starting your own on-line commercial enterprise, then you have to check out my free mini path on How To Create A Niche Online Store In 5 Easy Steps. In this 6 day mini naturally, I reveal the steps that my wife and I took to earn 100 thousand dollars in the couple of merely a year. Best of all, it ‘s rid and you ‘ll receive hebdomadally ecommerce tips and strategies !

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About Steve Chou Steve Chou is a highly recognized influencer in the ecommerce space and has taught thousands of students how to efficaciously sell physical products online over at

His web log,, has been featured in Forbes, Inc, The New York Times, Entrepreneur and MSNBC.

He ‘s besides a contributing author for BigCommerce, Klaviyo, ManyChat, Printful, Privy, CXL, Ecommerce Fuel, GlockApps, Privy, Social Media Examiner, Web Designer Depot, Sumo and other leading commercial enterprise publications.

In addition, he runs a democratic ecommerce podcast, My Wife Quit Her Job, which is a top 25 marketing show on all of Apple Podcasts.

To stay up to date with all of the latest ecommerce trends, Steve runs a 7 figure ecommerce store,, with his wife and puts on an annual ecommerce conference called The Sellers Summit.

Steve carries both a bachelors and a masters degree in electrical engineering from Stanford University. Despite majoring in electric engineering, he spent a commodity assign of his graduate education studying entrepreneurship and the mechanics of running little businesses .

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