Selling Products on a Website: A Helpful Guide | HostGator

The way people shop today has largely moved on-line. Any business that sells products from a shopfront now will benefit from selling products on a web site american samoa well. Selling through an on-line shop is an easy way to increase your grocery store and get more sales from customers who value convenience. And anyone starting a fresh commercial enterprise can save on upfront costs and work by making it an eCommerce store. The costs of building a web site are much lower than what you ’ five hundred spend to rent space and staff a physical store. Selling products on-line is a much easier and more low-cost way to start down the path of entrepreneurship.

create your website

Why You Should Sell Products On a Website

For people to buy your items, they have to be able to access them. When you entirely sell them in one localization ( or even if you have a chain of specific locations ), you ’ re limited to selling products to the people who are volition and able to come to you. That means there ’ s a huge market you miss out on. If you ’ ve been hesitant to do the work of building an eCommerce web site to sell products, there are a few good reasons to move it up on your disturbance list .

1. People spend money online.

In 2017, people spent over $ 450 billion making purchases on-line and that total has been growing over the death few years. Any business owner that stays offline is missing out on their piece of those profits. growth in online ecommerce sales While some shoppers surely still make a act out of heading to their local shop zone or plaza, many now skip the trip and do a lot of their bribe while sitting at family. If your competitors make their items available to them there and you don ’ deoxythymidine monophosphate, you ’ ll lose that business .

2. An eCommerce website costs less than a storefront.

Running a shopfront requires paying :

  • rip for the space
  • The paychecks of enough staff to be there during business hours
  • Proper license and permits
  • utility bills
  • furniture and decorations
  • building maintenance
  • Cleaning supplies
  • Selling supplies like POS systems and cash registers

All of that adds up to a batch of expenses – and most of them are ongoing. Selling products on a web site, on the other hand, cuts out most of those costs. You will hush need to pay for things like web host and market and may need to hire some staff, depending on the size of the eCommerce memory you run, but the costs are overall more manageable and easy to plan for .

3. Online shopping provides convenience.

When you ’ rhenium tired, busy, ill, or just feeling a little faineant – you credibly don ’ metric ton want to spend time driving somewhere and browsing a storehouse for the items you want to buy. People have a draw going on and sometimes there merely isn ’ triiodothyronine board in their lives for a trip to the store. By comparison, browsing an eCommerce site on-line and making selections is easier, faster, and requires a fortune less energy. People are more likely to spend their money when it doesn ’ thyroxine tactile property like work to do so. Online shop international relations and security network ’ t 100 % casual – but it ’ sulfur pretty close. When you sell your products through an on-line store, you remove a set of the barriers to buying that exist with a forcible memory .

4. An online presence gets your products found in search.

85 % of people turn to Google for product discovery and denounce. Without an eCommerce web site, your products have no chance of showing up when likely customers start looking for what you sell on-line. top sites where people research products online But when every product you sell is listed on a page on your eCommerce site, all of them will be indexed by Google. That ’ s the beginning step to your products showing up in search results. If you want those merchandise pages to show up on the foremost page of Google, that requires an investment in SEO best practices. But before you can even start thinking about that, you need an ecommerce web site for your products .

5. The growth in mobile means people can buy from anywhere.

Mobile shopping trends show that about a third of all shopping people now do online is on fluid devices. mobile patronize makes it possible for people to make purchases at the claim consequence they decide they want something. Whether they ’ re at a dinner party, strolling through the park, or lounging on the beach – if they think of something they want, they can make the buy correctly then. That creates more opportunities for sales. You don ’ deoxythymidine monophosphate expression the risk of a potential customer deciding they want an item you sell, only to forget about it by the fourth dimension they get home to their calculator. That ’ second dear for your customers, and it ’ s adept for your bottom line .

How to Sell Products on a Website

The reasons to start selling your products on-line should be clear at this point. If you ’ re convinced, hera are the main features you need for an ecommerce site .

1. Choose your website hosting.

For your web site to live on the web, you need hosting. One of your first steps is therefore to research what type of web hosting you need and select the good plan and web host supplier. Be certain to look for a provider that can support ecommerce options. You want a network host plan that provides the grade of security you need to accept purchases. And it must be compatible with ecommerce software that supplies shopping cart and checkout functionality .

2. Pick and register your domain name.

Your knowledge domain list is basically your cover on the web – it ’ s what people type in to reach your web site. You want it to be something easy to remember that people will immediately know to associate with your business. If possible, a domain name that includes popular keywords people use when searching for your products is a decent plus since it helps with SEO. But that ’ s a lower precedence than making certain it ’ s intuitive and clearly connected to your brand. Unless your business already has a unique appoint, the hardest part of this gradation will probable be finding a knowledge domain name that works and is available. A draw of options will already be taken – particularly the .com options. Before you settle in on an theme, check the sphere handiness. You may have to do a fiddling morsel of brainstorming and searching before you find a knowledge domain that ’ s the correct fit for your business. register domain name

3. Design your ecommerce website.

Your web site needs to look professional and have a design that guides your visitors toward making a buy. You have a couple of options here :

  • You can hire a professional couturier .
  • You can build it yourself .

Hiring a couturier will come with a bigger price tag and may not be necessary, evening if your web design skills are limit ( or nonexistent ). But an intuitive web site builder allows even beginners to become designers. You can work from pre-created templates that are optimized for search and mobile, and use a drag-and-drop editor program to make changes to the design without knowing anything about coding. Website builder templates

Make surely if you use a web site builder that you choose one that makes it easily to include denounce features on your web site. And decidedly choose one that offers reactive web site templates that work well on mobile. With how coarse mobile denounce is today, you don ’ thymine want to miss out on the consumers who prefer to make purchases from their mobile devices .

4. Get your SSL certificate.

How many news stories have you seen about business data breaches ? By now, most consumers have learned to take basic precautions when handing sensible information over to a business. The main thing every conscious on-line shopper knows to look for is the little lock picture and hypertext transfer protocol that show up in the browser when you ’ re on a impregnable web site. website with ssl certificate shows green lock icon As small and simple as it is, this lets your visitors know that they can safely provide their credit card information to you without it becoming easily accessible to hackers. many consumers won ’ thymine consider buying anything from your web site if you don ’ t have this as a way to secure a web site from hackers. And as a occupation owner, it ’ s your province to take this basic step to keep your customer ’ randomness data plug. As an total benefit, Google has a predilection for hypertext transfer protocol sites. Getting your SSL security will not only make you more trustworthy to your visitors, but besides help your SEO efforts by increasing your authority in the eyes of the research engines. Some web host plans include a loose SSL certificate, so this may be a step you can knock out at the same time as signing up for a host plan .

5. Set up a merchant account.

To sell products online, you need a direction to accept payments. A merchant bill is a business bank report that enables the processing of recognition tease payments. any merchant bill you create will charge fees for the payments you process, but the specific fee structures they offer vary. In most cases, you can expect to pay a fee for each transaction american samoa well as a share of the total charged. You may besides encounter monthly fees, setup fees, statement fees and others. This is one of the costs of doing business on-line and should be factored into any business budget. You have to spend something to accept requital, but do spend some clock researching the different requital options available therefore you don ’ t end up spending more than necessity .

6. Figure out your pricing.

now that you know how to get paid, it ’ sulfur time to figure out how much. Setting the price for your products is often one of the hardest parts of doing business. If you charge excessively much, consumers will go to your competitors. If you charge besides little, you ’ ll leave money on the mesa and may not make adequate net income to stay adrift. The first step hera is to research what other businesses are charging for exchangeable products. Look up a number of your top competitors and make a note of the prices you see on their web site. Capture this data in a spreadsheet or database so you can more well compare what you find. Make note of how your competitors handle shipping costs ampere well. embark is a significant depart of the price involved in on-line patronize. Passing the fully embark cost on to your customers can lose you sales, but swallowing excessively much of it can end up costing you large. Seeing how similar businesses handle transport will help you stay competitive there adenine well. future, figure out your own expenses. Tally up everything from the cost of buying or creating your products or to the fees you ’ ll pay to process orders to cost of maintaining your web site. If you ’ ll be hiring avail, that ’ s another bad expense to factor in. Do the mathematics to figure out how a lot profit you need to make for the business to be deserving it. price is notoriously unmanageable. The information you obtain by doing everything in this pace will give you a starting degree for nowadays, but you should besides do price testing over time to figure out if the initial prices you chose should change .

7. Take high-quality product photographs.

many people are effigy driven. And for many types of products, being able to see what you ’ ll pay back plays a big function in the decision to buy. So your merchandise photography needs to be effective. If you can afford it, consider hiring a master photographer. They ’ ll already have a good cover on the best fall and angles to make your products look great. If not, at least invest in the right equipment to take the best photograph possible yourself. Use a good camera, a tripod, lights, and a setting to set up the shot just veracious. Take a lot of different shots so you can choose the best matchless. The right photograph can make the remainder in whether or not a customer decides to buy .

8. Write effective sales copy.

The photograph will tell consumers part of what they need to know, but you need the right words to fill in the remainder. This is another area where you ’ d benefit from hiring a professional. Sales copywriters know the best strategies and techniques to get visitors to take action. If that ’ s not in your budget at this time, do the research yourself to get up to speed on copywriting best practices. Websites like Copyblogger and Copyhackers are good resources to educate yourself on writing copy that drives sales .

9. Create a plan for packing and shipping orders.

on-line shoppers expect to get their orders fast. You need to be fix to package them and ship them out soon after they come in. Make certain you have a system in position for this. Buy the pack materials you need. Create a system for storing your products that makes it comfortable to find the detail you need at the here and now you need it. Set up clientele accounts with the carriers you plan to use and figure out how you ’ ll be getting the packages out. Most carriers offer the option to schedule a pickup ( sometimes for a fee ), or you can get the packages to the carrier ’ sulfur office yourself. The amount of clock customers spend waiting on an ordering has a big effect on how quenched they ’ ll be with their experience. Having a arrangement in place for dealing with embark will make you more efficient and prepared when you start getting those orders .

10. Promote your website.

Building an ecommerce web site international relations and security network ’ t adequate to start sell products online. now you need to help people find you. Online marketing is an authoritative part of any business web site ’ s success. Look into the tactics available to see which ones sound right for your business. Some of the chief ecommerce forwarding tactics to consider are :

  • PPC advertising – Buying ads that show up on the search engine results page and other sites around the vane that you lone pay for when person clicks to visit your site .
  • Social media marketing – Developing a sociable media presence by starting accounts on unlike platforms, interacting with relevant people, and promoting your web site to your followers .
  • Content marketing – Creating choice contented that ’ s helpful to your aim hearing to improve SEO and build trust with your readers .
  • Email marketing  – Building an e-mail list and sending market emails and promotion offers to your subscribers .
  • Affiliate marketing – Affiliate programs and p artnering with bloggers and other capacity creators around the network to have them promote your products in exchange for a cut of the profits when their followers make a leverage .

You don ’ t have to do all of these, but commit to doing some marketing activities to start getting your web site out there where people will find it. Online market is an ongoing process and a distribute of the most effective tactics take prison term to pay off. But if you want people to find your web site and buy your products, it needs to be a depart of your business plan .

Ready to Sell Products on Your Website?

The option to sell products on a web site has put entrepreneurship into the hands of many people who wouldn ’ t have been able to afford the costs of starting a business otherwise. While it does still require prison term and work – like any business does – the upfront costs are relatively low, making it a less bad means to run a business. Whether you ’ re a long-run business owner that ’ s been dragging your feet on getting on-line or a hopeful entrepreneur-to-be trying to learn the ropes to get started, building an ecommerce web site could be the path to higher profits and long-run commercial enterprise success .

Kristen Hicks is an Austin-based freelancer message writer and lifelong learner with an ongoing curio to learn modern things. She uses that curiosity, combined with her have as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on chitter at @ atxcopywriter.

Related Posts