Restaurant Investors: How to Find, Pitch & Get Financed by Them

Opening a restaurant can require a lot of financing and involves substantial risk, which is why many restaurateurs bring investors on circuit board. not only is it a dear way to mitigate risk, but if you partner with diligence experts, you can tap into their wealth of industry cognition and have them advise you before making any important decisions. The challenge is finding the right restaurant investors who can help bring your imagination to life and elevate your business .

The Ins and Outs of Restaurant Investments

You might be wondering how investors get paid. Basically, there are two paths. First, equity investors will earn money from dividends once the restaurant is profitable. A dowry of the profits will be divided among shareholders. Second, investors can earn money when they sell their shares. typically, an saint investor is aiming to receive a rejoinder of 20 % -25 % in their investing. Venture capitalists, who normally invest in projects early on on, are looking for a higher come back of around 40 %. Since they are contributing during the development stage and taking on more risk, they are besides expecting more recompense .

What to Look for in Restaurant Investors

first and first, you want an investor who doesn ’ metric ton shy away from a challenge. Any business is bound to be met with certain challenges along the means, so you ’ ll want to find person who isn ’ t afraid to roll up their sleeves and get their hands dirty. The ideal investor will be prepared for these challenges and will be ready to step in and lend a hand when necessity. ultimately, you ’ ll want to find a spouse who will be able to use their have and connections to problem-solve and take your business to the future flush.

How to Find Reliable Restaurant Investors

once you ’ ve made the decisiveness to bring one ( or more ) investors on board, the future step is to find interest parties, but where should your search begin ?

1. Talk with your peers and colleagues. 

If you ’ re already in the diligence, then these would be early restaurant owners who have already traveled this way and found their own investors. Don ’ thyroxine be afraid to ask them who they work with, how they found them, who they recommend reaching out to, and whether they know anyone actively looking to invest. If you ’ rhenium not in the diligence, spill the beans to your peers and colleagues, anyhow ! You never know if they or person they know may be concern in your occupation venture.

2. Participate in an incubator. 

food and restaurant diligence incubators can help connect you with investors and provide you with other valuable resources. These types of incubators are popping up in major cities throughout the U.S. like Branchfood, a food industry invention hub in Boston, and The Hatchery, a nonprofit food and beverage incubator in Chicago. These can well be found by running a quick search on Google.

3. Attend networking events. 

spirit for events and conferences, such as HITEC or FSTEC, where you can interact with other people in the network. These events give great opportunities to build relationships and connect directly to investors. You never know how one contact can lead to another and open up new opportunities.

4. Leverage Linkedin.

LinkedIn allows you to search according to a variety show of factors and identify people with interest in your field. Just remember to make certain that your profile is complete and robust so that they can besides learn more about you and who you are .

Pitching to Restaurant Investors

When it ’ s time to pitch your restaurant, it all comes down to preparation. Anyone can appreciate your passion, but they won ’ deoxythymidine monophosphate be will to make a restaurant investment unless you have a well-thought out commercial enterprise design in put. here is what you will need :

A business plan 

This is an important document that clearly outlines your plan. fortunately, you don ’ t need an MBA to put together a comprehensive business plan.

A pitch deck

A ocular presentation will allow you to demonstrate why your restaurant is special, why they should invest, and how they can help. The presentation should be instructive adenine well as engaging and exciting. Check out a few episodes of Shark Tank to get some inspiration and visit which approach works and which falls flat.


You may be able to design a delicious menu, but can you handle the business side of running a restaurant ? Investors will want to see that you can handle money well. Break down cardinal figures including the overall worth of the business, who owns what share, profit margins on drinks and dishes, overhead costs, and your growth calculate .

Developing Your Restaurant Plan

Remember that investors will want to dig deep into the details of your business plan. In particular, they want to have a pass reason of four chief areas : vision, management, store economics, and sociable shock. You need to be able to distinctly articulate the information about these areas before you begin seeking out capital .


Your sight begins with a singular concept. That doesn ’ thymine mean that you have to reinvent the wheel or food, but you do need to offer a new claim that can act as the basis for the brand. For example, Sweetgreen wasn ’ t the first fast-casual salad concept restaurant, but it was able to go beyond salad and develop a clear vision and unique customer travel. In addition, investors will want to understand your long-run goals. Where do you want to be in 5-10 years ? Do you want to go from one to four restaurant locations in the region ? Is the ultimate goal to start a franchise ? You may be able to iron out those details together, but it is something to consider .


It ’ second one thing to say that you will put a hard management team in place, and it ’ s another to actually take a hard look at your team ’ south strengths and weaknesses. inescapably, there will be some cognition gaps worth filling. Kitchen Fund is one growth fairness investor that helps restaurants build better teams by identifying gaps, building a hire plan, and recruiting endowment who can help you with restaurant design, steps of servicing, menu creation, and much more. These types of insights can be valuable.

Another aspect of management is continuing to build a team. This starts with understanding your target customer, what types of marketing they engage with, how the menu might need to evolve over time, and recruiting endowment that can support these efforts. Being able to answer these questions is separate of developing a strong management design .

Store Economics

Investing in a restaurant always involves a certain sum of risk, which is why investors will want to see future growth predictions and a business model that can be replicated. possibly the most crucial design in store economics is the cash-on-cash return proportion. This is besides known as Earnings Before Interest, Taxes, Depreciation, and Amortization ( EBITDA ). typically, investors want an ebitda of around 40 %. If a restaurant location requires $ 800,000 in fund to build, has an annual gain protrusion of $ 2 million, and is expecting 20 % margins, the EBITDA would be $ 400,000 or 50 % cash-on-cash come back. Each business exemplar will employ different numbers and variables, but as a govern of flick, a 20 % profit allowance is ideal. When it comes to store economics, it is besides authoritative to understand how many locations the grocery store can support and whether the provide chain can support emergence. These external factors can besides impact the success of a restaurant .

Social Impact

Social impact is becoming increasingly significant to the ongoing success and longevity of a restaurant business, which is why this emerging divisor should be considered. In today ’ sulfur standard atmosphere, consumers want to support ethical and sustainable businesses. This means having a genuine mission and imagination that affects how guests, employees, and suppliers are treated. Taking into bill your restaurant ’ south social impingement is not lone the right thing to do, but besides a fundamental expression of building a lead stigmatize. Having a clear purpose is one way to attract parties concern in investing in a restaurant with a potent identity. The Sustainable Restaurant Group ( SRG ) is one example of how a business can have a positive social impact. They have made a committedness to voluntarily exceed standards to transparency, accountability, and performance when it comes to social and environmental issues. This is true when it comes to all stakeholders and not fair shareholders. SRG has built a sustainable supply chain in order to support ocean health, has banned single-use fictile products, and has implemented renewable department of energy sources at each placement. Through these efforts, they are reducing their impact on the environment and building stigmatize commitment .

Final Takeaways on Restaurant Investors

As you search for people to invest in your restaurant, know that each investor will have different goals and expectations. You will run into people who don ’ t have a deadline for exiting the partnership while others will want out in a set number of years. At the same time, angel investors may be felicitous with a 3x return on their capital while venture capitalists won ’ t even come to the table without the potential for 10x or more on their investment. Understanding your target investor will heavily influence other mark strategies. Starting a restaurant can be an expensive undertake. Working with investors is a financing option worth exploring. If you decide that it ’ s the correctly avenue for you, the next step is to work on honing your imagination and ironing out the details of your clientele design. once you have the numbers crunched, you can start reaching out to investors and finding people who share your vision and want to help. Bringing investors onboard is a big means to find lend back and reduce some gamble .


How do I find restaurant investors?  beginning by talking with early restaurant owners who have worked with investors. Don ’ triiodothyronine be afraid to ask questions and mine them for information. You can besides join a food incubator and habit LinkedIn to find interest investors. How do restaurant investors get paid?  Investors can get paid through earning a dowry of the dividends or when they sell their shares of the restaurant What is a fair percentage for an investor?

Angel investors will expect a 20-25 % return while guess capitalists who take on more of the risk will be looking for around a 40 % return. What do restaurant investors look for in a restaurant concept?  They will want to see a open draft for four main areas : vision, management, shop economics, and social impact .

Related Posts