How to Start an Online T-Shirt Business in 8 Steps in 2022


Andrew Roach

17 Dec, 2021 T-shirts are a raw material region of wardrobes across the ball. furthermore, the global market for the custom T-shirt printing industry is expected to cross 10 billion USD by 2025 .
Clever entrepreneurs, like yourself, have identified the popularity of this product and have started thinking about beginning their own jersey businesses. Starting an on-line jersey business is a democratic choice for both founder and veteran ecommerce entrepreneurs. As an ecommerce store, T-shirts are cheap to source, have universal appeal, and are relatively simple to customize .
If you ’ ve been thinking about starting your own on-line T-shirt business, it ’ mho crucial that you ’ ra aware that it ’ s a competitive field in ecommerce. If you want to succeed, you ’ ll need to make indisputable that your memory stands out from the rest. To ensure this, it ’ randomness important that you informant high-quality products, have your own jersey designs, and learn how to mark .
This may sound like a daunting process, specially if it ’ s your first time starting an ecommerce occupation, but don ’ triiodothyronine worry — we ’ rhenium here to help you .
Let ’ s get started .

Watch this webinar to know everything there is to know about starting a profitable print on necessitate clientele. And this Wholesale Ted collaboration to learn about the differences between dropshipping and print on demand. For this article, we ’ ll go with dropshipping since it ’ sulfur easier to implement for a jersey business .

How to Start an Online T-Shirt Business

here are a few steps that you can follow to start an on-line jersey occupation nowadays :

1. Find a Niche for Your Online T-Shirt Business

As an ecommerce entrepreneur who is looking to start a successful on-line jersey clientele, it may be useful to find a niche for your store. If you create a jersey store that is truly singular, either in terms of trade name persona or the products that are available, your chances for success will be well higher .
Take your clock, and do your inquiry if you decide to create a niche store. Look through other on-line stores that you like, and use them to brainstorm T-shirt ideas for your own commercial enterprise. Jot down anything that you think is impressive, and then take some time to think about how you can make your on-line jersey business tied better. ultimately, you can target any niche that interests you. If you think that there is an untapped market, take advantage of it. It ’ second easier to stand out when there ’ s fiddling competition, and it ’ ll be much cheaper, besides !

2. Design Your Own T-Shirt

design your own t-shirts
When you ’ re trying to launch a successful on-line jersey commercial enterprise, your design ideas are critical. If your T-shirts have great designs, you ’ re already ahead of the game. Your products will act as a strong foundation for your store ’ sulfur success .
It ’ sulfur a lot easier to market capital products, so try to nail this part. Be creative. Don ’ t be afraid of thinking outside the box. Try out diverse jersey design ideas that relate to your brand, and see which ones fit best with your consultation. If you want to try making your own jersey designs, there are many design websites out there. We explore some of these in our jersey templates for your on-line store article .
If you don ’ thymine feel convinced in your own ability to design amazing products for your on-line jersey business, seek aid from others. You can contact local anesthetic designers for their services. You can besides take advantage of on-line freelancer platforms, like Upwork and Fiverr, that you can use to liaise with freelance designers. There are a variety show of ways that you can informant high-quality design shape at an low-cost price decimal point .
online t-shirt business
Once you ’ ve assembled a few solid design ideas for your on-line jersey business, you ’ ll indigence to seek validation from others. You may think that the designs that you ’ ve come up with are ready for print, but others may point out some vital improvements that will help your products in the hanker run. It ’ s besides authoritative that the feedback you receive for your designs is unbiased. You can achieve this by posting your designs on some forums ( make sure that you watermark your designs so cipher can steal them ). You can besides receive some professional feedback by getting in contact with some local consultants – they will provide you with professional, indifferent opinions .
Online discussion platforms, like Reddit, can prove to be a full of life creature when you ’ re gauging the success of your T-shirt business ’ designs. You can create T-shirt mockups and post your prospective designs onto the relevant sub-reddits, and you ’ ll receive honest feedback from people who are matter to in your products. If you receive plus reactions from your mail, you ’ ve already armed yourself with some potential customers who you can reach out to when you launch your products .

4. Source Your Products

When you ’ ve validated the designs for your on-line jersey business, you ’ ll motivation to take some time to consider where you ’ ll be sourcing your T-shirts from. It is better to reference high-quality T-shirts for your shop ’ s armory because it ’ ll take for a superior customer know that will rival your competition .
One way to stand out from your competitors is by sourcing the highest quality products that your business can afford. If your customers find that your T-shirts are shrinking or ripping after a couple of wears, it ’ ll build a bad reputation for your ecommerce storehouse. This will dramatically decrease the chances of these customers purchasing from your shop again, which is clearly something you want to avoid. If your on-line jersey business is stocked with high-quality products that are built to last, then your shop will gain a capital reputation that will help your business grow .
how to sell t-shirts online

5. Print Your Designs

Having high-quality prints on your products is essential for a successful on-line jersey occupation. If your customers find that your designs are cracking or fading after a few washes, this will leave them with a bad stamp of your business .
There are respective options that you can take advantage of to print your designs. You can get in contact with local impression businesses, which will allow you to check the quality of your prints before you ship them to customers. however, this may be an expensive process, specially when your ecommerce business grows, and the demand for more prints increases .
One manner to keep costs low to order shirts in bulge. You would be surprise how much you can save by bumping an order from 10 to 20 pieces. In fact, you may end up with more pieces than you intended to buy for good a few dollars more than you planned to spend .

6. Set a Price

Another crucial view of starting a jersey business is determining the price of your products. You ’ ll need to factor in your purchase price plus the cost you incur in printing the invention. Assuming you want to sell at a 50 % margin, you can multiply the overall monetary value by 2 to determine your unit of measurement price .
Let ’ s say you buy 50 t-shirts for $ 300, and it costs $ 500 to print a one-color design. In this case, you paid $ 6 for one shirt and $ 10 to get the design printed on it. Your per-unit cost would be $ 16 ( $ 10+ $ 6 ). So it would be ideal to sell the jersey at $ 32 ( 16×2 ). You can even charge $ 5- $ 10 more if you ’ re selling a retail quality jersey ( people are often bequeath to pay more for better-fitting and extremely soft material ) .

7. Choose Your Business Model

If using a local printing clientele is excessively costly, then dropshipping could be your solution. It ’ south elementary, brassy, and you can run it from anywhere in the world. Connect an app like Modalyst with your Shopify store to import products, commune with suppliers to print your T-shirt design, and start dropshipping with ease. Refer to our Shopify dropshipping lead for a detailed explanation on how to perform these steps .

8. Set Up Your Online Presence

finally, you need to start thinking about where you want to sell and marketplace your intersection. For a T-shirt business, it is super significant to know your consultation, as T-shirts can be versatile, all inclusive, or very niche. At this degree, you will have decided on your invention and have an mind of your audience, but what about your competitors ? Have you looked them up and found out where they are selling and marketing their tees ?
Taking the time to do market research will help you to define your audience before you start selling. It will besides ensure that you are award on the correct platforms for your audience to find your products well .
It could be the case that your target market is active on Instagram and Snapchat, and they don ’ thyroxine spend time searching for T-shirts through Google Search. This means that influencer marketing and advertise are your best options for success, alternatively of spending a lot of time and resources on research locomotive optimization .
once you have mapped where your competitors are and where your ideal customers like to hang out on-line, you can start to set up and build your on-line brand presence. You are immediately ready to start selling jersey on-line !

Considerations When Designing Your Own T-Shirts

how to start a t-shirt business
There are many ways to print designs on T-shirts and other clothe. It is authoritative for you to understand them before you create your own on-line T-shirt store. Understanding them will ensure you are making the right decision for your business. Below are three of the most common jersey impression options to consider for their timbre and action .

  • screen Printing

screen printing is a great option for designs that are dark or have a high degree of plangency. Using stencils or screens, printers apply layers of ink on a T-shirt, using different stencils for different colored person inks. Screen printing is ideal for majority print of five or fewer colors due to its labor-intensive frame-up .

With heat transfer, an image is placed on inflame transfer newspaper, cut from the newspaper and then placed on a T-shirt. Like a huge iron, heated to high temperatures, the Heat Transfer paper melts into the fibers of the clothe, making it separate of the shirt without disturbing the top persona. Heat transfers can produce color images onto T-shirts relatively easily and promptly .

  • direct to Garment

With Direct to Garment print, ink is applied directly onto a T-shirt through an inkjet printer. Using specialist water-based ink, T-shirt designs are downloaded to a calculator and, with a specialist printer, they are directly transferred onto a physical jersey. This is the cheapest print option, as there is relatively no setup cost. It does take some time to print each T-shirt, so this is a good choice for little print orders .

How to Sell T-Shirts Online

t-shirt design ideas
here are the main things to keep in mind before starting your own on-line guess dropshipping T-shirts :

1. Decide Your market

Before starting your on-line jersey business, it ’ sulfur authoritative to know the recess that you ’ ll be focusing on. The jersey industry is oversaturated, and to be successful, you need to know what your goals are .

2. Design Your jersey

You ’ ll have a hard meter convincing people to buy your T-shirts if the designs aren ’ deoxythymidine monophosphate thoroughly. so, pay extra attention to what goes on to the T-shirts that you ’ d like to dropship. Utilize T-shirt design websites to ensure that the artwork on your products is high-quality and not trademarked .

3. Choose a Quality Dropship Supplier

Make sure you meet quality standards when it comes to T-shirts. It can be slippery to know which T-shirts are high quality when you ’ ra dropshipping. Order a few samples from your suppliers equitable to test them out. You can discover that the design is not what you like or the corporeal is not to your like .

4. Build Reviews and Social Proof

Reaching out to customers and asking them to review your merchandise on-line is a cardinal aspect of selling T-shirts, due to the importance of social proof in this recess. Customers want to know that they are getting value for money when buying on-line, and they want to hear from actual customers when making their decisions .
Ecommerce product reviews

5. Grow Your Brand Awareness

Brand awareness can be the make-or-break share of your new occupation. The right stigmatize can establish your occupation as trustworthy and a drawing card in your outer space. This besides helps vastly with your selling. A brand tells your customers who you are and what you ’ re about .
The basic elements of a stigmatize are how you look and your tone of part. Your logo and web site will often be the foremost thing a new customer sees when browsing for new T-shirts, so these elements of your business necessitate to make a good first impression. Your tone of voice and vogue of writing besides affects everything from sales to engagement. Think about how you want your customers to view you, and establish your tone and stylus from there .

6. Outreach to Influencers

Influencers can help you break into new markets or win you more customers in your stream demographic. Finding influencers on your top platforms like Instagram or Snapchat can be easier than you think, with the second coming of micro-influencers and nano-influencers. These are influencers who may only have a few-hundred followers but are very influential to these people .
Try reaching out to a couple of smaller influencers, offering them free T-shirts in exchange for them sharing images wearing your merchandise. This little work of social proof can incur bonus stigmatize points for your on-line jersey business. If you have a low startup budget for market, influencer selling is your best bet .

7. Use Remarketing to Your advantage

If you have a draw of people adding T-shirts to their handcart and then disappearing from your web site, remarketing could be your best weapon to increase your conversion rate. When a customer adds a product to their cart, you can retarget them on respective websites through tools like Google Ads or on social media platforms through tools like Facebook Ads. You can lead people back to their cart with discount rate codes, new offers, or plainly just a reminder of their items .
Criteo found that web site visitors who are retargeted to are 43 percentage more likely to conver thymine compared to those not shown retargeting campaigns. This shows the true power of remarketing for businesses across any recess but particularly the T-shirt niche. This is a fast-moving recess that sometimes requires you to remind customers of their abandoned carts .

Dropshipping With Your Online T-Shirt Business

As an entrepreneur running an on-line jersey business, dropshipping is a bang-up business model. If you dropship your T-shirts, you ’ ll never need to carry any inventory. Forget about having piles of T-shirts littered around your house or having to waste valuable resources renting a storage outer space. rather, you ’ ll merely meet orders from your customers and your suppliers will ship the products straight to them from their warehouse. A dropshipping jersey business is streamlined and will allow you to manage your commercial enterprise from anywhere in the world .
make your own t-shirts
If you choose dropshipping for your on-line jersey business, you can take advantage of ecommerce platforms like AliExpress. AliExpress allows you to source high-quality products at an low-cost price point. You ’ ll be instantaneously connected with a wide-eyed network of suppliers that are open to collaboration. You can reach out to individual suppliers on AliExpress that can print your designs directly onto their T-shirts. then, they can ship said products immediately to your customer ’ randomness doorway – it ’ s arsenic elementary as that .
If you decide that AliExpress dropshipping is the best option for your ecommerce business, then we recommend you use DSers. With DSers, you can well import products directly into your ecommerce shop with barely a few clicks. You can besides manage all your orders well with DSers. Dsers ‘ basic plan is loose, so you can start dropshipping today .

Online T-Shirt Business Success Stories

many successful ecommerce entrepreneurs created their on-line jersey businesses with a dropshipping occupation model. An entrepreneur named Melvin Chee started off his own ecommerce store at 22 as an experiment and ended up making $ 100K+ in just 3 months .
Melvin decided that he wanted to start an on-line jersey business when he stumbled across dropshipping in a Facebook group. He knew that he would need to find a niche that would enable his ecommerce memory to succeed. He settled on a savings bank of core products, which were basic T-shirts with fishy slogans printed onto them. It was these products, incorporated with his selling efforts, that transformed this experiment into an ecommerce success story. You can check out our full article on Melvin ’ s report .

Online T-Shirt Business FAQs

Is selling t-shirts online profitable?

In a word, yes. broadly, t-shirts sell at a 40 % -50 % margin, so you can earn a commodity net income by selling a high book quickly. Considering that a typical jersey seller makes $ 90,000- $ 100,000 a class, there ’ s likely to earn around $ 45,000- $ 50,000 in annual profit. however, you might not be able to make that much initially when getting started. A lot will depend on the recess you ’ re in, the market strategies you apply, and how promptly you can grow your business .

What type of t-shirt sells best?

Black t-shirts sell the most with consumers. That ’ south because they go with everything and put center stagecoach any graphic print, specially those with unhorse text .


now that you ’ ve read through this military post you ’ ll know precisely how to start an on-line jersey occupation and create your own success story. Remember, designing and selling jersey on-line in this niche is competitive, so be certain to make use of the tips we ’ ve mentioned .

Summary: How to Start an Online T-Shirt Business in 8 Steps

  1. Identify a niche for your jersey store .
  2. Design an amazing shirt .
  3. Validate your jersey ’ randomness design .
  4. reservoir high-quality shirts .
  5. Print high-quality designs .
  6. Decide how much to charge for a shirt .
  7. Decide on a business exemplar .
  8. Create an on-line presence for your business .

If you have any foster questions about starting an on-line jersey business or ecommerce store in general, then let us know in the comments department – we ’ ra more than felicitous to help.

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