How to Open a Store on Amazon in 2022 [Guide]

Get started on the nine steps to building your store on Amazon nowadays ! Or, if you ’ rhenium looking for professional help creating, design, and marketing your shopfront, contact WebFX. With more than 25 years of experience and a node memory pace of 91 %, we ’ re a trust choice for launching and managing Stores on Amazon. Give us a ring at 888-601-5359  nowadays !

How to create a Store on Amazon (in 9 steps!)

Prefer to watch a video? We’ve got you covered!

Learn how to create a storehouse on Amazon for your post in nine steps now !

1. Enroll in the Amazon Brand Registry program

Companies that want to open an Amazon shopfront must enroll in Amazon Brand Registry.

Amazon Brand Registry is a program that helps protect your brand and products from copycats on Amazon. Becoming a separate of the arrangement gives you access to research and report tools to find knock-off products. Plus, Amazon proactively monitors its web site for copycat versions of your goods. Applying for Amazon Brand Registry requires a register and active textbook or image-based hallmark. Amazon will only accept trademarks issued by the World Intellectual Property Organization ( WIPO ) and the following countries :

  1. United States
  2. Brazil
  3. Canada
  4. Mexico
  5. Australia
  6. India
  7. Japan
  8. France
  9. Germany
  10. Italy
  11. Singapore
  12. Spain
  13. United Kingdom
  14. European Union
  15. United Arab Emirates

If you ’ re eligible for the Amazon Brand Registry program, complete the keep up application steps :

  1. Sign in to your Amazon Seller Central or Amazon Vendor Central account
  2. Supply your brand name (the brand name that owns the active registered trademark)
  3. Provide your government-registered trademark number
  4. List the product categories that apply to your brand
  5. List the countries that manufacture and distribute your brand’s products

After you submit your application, Amazon will review it. During the application process, Amazon will contact the person associated with the registered trademark. That contact will answer some questions, and then Amazon will determine if your brand meets its Amazon Brand Registry requirements. Approval times for Amazon Brand Registry can range from 24 hours to over a month. Upon approval, Amazon will send a confirmation code that you can use to enroll in the program .

2. Create your Store on Amazon

once you join Amazon Brand Registry, you can move forward with opening your shopfront on Amazon . Get started by following these steps :

  1. Log into your Amazon Seller Central or Amazon Vendor Central account
  2. Click “Storefront” from the main navigation bar
  3. Select “Create Store” on the following page
  4. Choose your brand’s name from the pop-up box
  5. Click “Create Store”

If you don ’ t see your stigmatize ’ s name listed in the pop-up book, make certain you ’ ve completed the registration process for Amazon Brand Registry. only approved brands ( associated with your Amazon bill ) will appear when creating an Amazon shopfront .

3. Add your brand name and brand logo

following, Amazon will take you to its builder for Amazon Stores . Before moving onto the future step, Amazon will require the postdate information :

  1. Brand display name: Your brand display name will appear on your storefront, so choose a name associated with your brand that shoppers will recognize. For example, if your name is “Acme Inc.,” you may use “Acme” as your brand display name.
  2. Brand logo: Your brand logo also displays on your Amazon Store. Upload an image (or choose from an existing uploaded image) that is at least 400 x 400 pixels. While you can change your settings to hide your brand logo, it’s useful and recognizable for your audience.

After setting your brand logo and stigmatize display mention, suction stop “ Next. ”

4. Pick a pre-created design for your homepage

In the adjacent step of launching your Amazon Store, you will choose a layout for your home page. Amazon makes it relatively easy to open an Amazon shopfront because it uses pre-created designs. The program works similar to website builders like Wix, which means it ’ s easy to customize your Amazon storehouse by dragging and dropping elements. You don ’ t need a developer background ( though some invention experience may help ) to create a store . Your home page design options include :

  1. Marquee: Use big images to highlight several products from your brand.
  2. Product highlight: Focus on your best-selling products with a bold image or video.
  3. Product grid: Showcase all your products from your catalog.

Amazon besides offers a space design for businesses with a world wide web design team. Before choosing a home page design, you will need to add a page meta description. Keep your description short-circuit and elementary. Use it as a tagline to summarize your clientele, products, and how you help shoppers on Amazon. When you ’ rhenium fix, select the template you would like to work with and click, “ Save. ”

5. Customize your Amazon Store design

now that you have your design picked, you can start customizing your Amazon Store. Since Amazon ’ s shopfront builder uses a drag-and-drop approach, it ’ mho easy to tailor your store to your brand. When you enter the builder, you will see a series of “ tiles. ” Their arrangement will depend on the design you selected . Click these tiles, and you can customize them, whether with products, text, television, or images. If you add a textbook tile to your Amazon Store, you can bold, italicize, and align your text. You can use links in these tiles besides. Link to a product, for model, or link to a foliate on your store, like for a intersection class. In addition to tiles, you will besides have a pre-set box at the top of the page for a hero effigy. Upload an image that is at least 3000 adam 600 pixels. Choose an trope that captures your brand, like a life style trope, or showcases your best-selling product .

6. Add your products

Products are necessity to your Amazon Store, and you can add them via tiles.

Before filling your storehouse with goods, however, you will need to upload your products to your Amazon Seller account. You can add products in bulge or one-by-one. For the fastest and smoothest experience, upload your products in bulk. Follow these steps to add products to your Amazon Seller account .

  1. Log into your Amazon Seller Account
  2. Select “Inventory” from the navigation menu
  3. Click “Add a Product” for a single product or “Add Products via Upload” for multiple products

once you finish creating your product listings, you can complete your Amazon Store. Go to your in-progress Amazon memory and choose “ Product ” when clicking on a tile. future, search for your product by keyword or ASIN . You can besides click “ Search, ” and Amazon will load your entire product catalog. once you have the products you want listed, click “ Add, ” and they ’ ll appear in that tile time slot. If you need to replace a product, click its tile and then select “ Replace merchandise. ” The tile will display your merchandise ’ randomness primary visualize and price .

7. Expand your storefront on Amazon with pages

Adding pages to your shopfront on Amazon can help shoppers navigate your storehouse. With aboveboard navigation, people can find the products they need, which makes them more probably to place an order. That ’ sulfur why ( if you have a decent-sized intersection catalog ) it ’ s worth adding pages. For inhalation, look at how Anker customized their Amazon Store with pages :Anker Amazon Store The company organizes its shopfront into several sections, including :

  1. New releases
  2. Deals
  3. Power strips

Anker goes a step further, excessively, creating pages within its pages. The page, “ Portable chargers, ” for case, features sub-pages that include “ Colorful Surprises, ” “ Ultra-High Capacity : 20,000mAh+, ” and “ Featured Innovations. ” This floor of organization makes it easy for shoppers to find what they need. If you want to expand your Amazon Store with another page, follow these steps :

  1. Click “Add page” from the left-hand menu while in the Store builder main menu
  2. Add your page navigation title (your title will appear on your Store’s navigation bar)
  3. Enter your page meta description or what your page is about
  4. Select your page template: Marquee, Product highlight, or Product grid

Your raw page will then appear, and you can start the action of customizing it .

8. Preview your storefront on Amazon

Before launching your Amazon Store, preview your shopfront . Click “ Preview ” from the navigation bar ( above the Store builder ), and you can see what your shop will look like on Amazon. You can besides interact with your shopfront to make sure that every component, like links, works. If you can, get other people to preview and look at your storehouse for feedback .

9. Launch your Amazon Store

once you ’ ve finished creating your Amazon Store, you can launch it. Select “ Submit for publishing ” from the navigation bar. Amazon will then review and approve your Amazon shopfront, by and large within 72 hours. Watch for any alerts or notifications from Amazon so that you can fix any issues fast and get your Store be. That ’ s it ! You now know how to create an Amazon shopfront !WebFX Logo

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FAQs about storefronts on Amazon

Do you have questions outside of how to open an Amazon shopfront ? then browse our faq !

What is an Amazon storefront?

An Amazon Store, besides called an Amazon shopfront, provides sellers on Amazon with a give web site for selling their products. With an Amazon Store, shoppers can explore and purchase a brand ’ randomness products while sellers can create a crop know that revolves around their brand and products .

Who can open an Amazon storefront?

Sellers, vendors, and agencies can open an Amazon shopfront. Anyone that wants to open an Amazon Store, however, must enroll in Amazon Brand Registry, which requires applicants to have a registered and active text- or image-based trademark .

How much is an Amazon storefront?

An Amazon shopfront is free. Companies do not have to pay a fee to open an Amazon Store. many companies with an Amazon Store, however, do subscribe to the Professional sell design, which costs $ 39.99 per calendar month .

The first step to increasing your SMB’s Amazon sales is getting a FREE proposal.

One of our experts will be in touch within 24 hours !

Need help opening and marketing your storefront on Amazon?

flush though you know how to create an Amazon shopfront, that ’ s only the begin when it comes to selling on Amazon. If you want your brand to succeed on Amazon, you need to embrace marketing and advertise on the platform, which is a full-time job.

At WebFX, our agency for Amazon sellers provides you with a dedicate commercialize and ad team. Partnering with our award-winning team allows you to take advantage of market and advertise on Amazon, without taking your focus away from the other parts of running your business. employment with our agency to grow your trade name and sales on ( and even off ) Amazon. Contact us online or call us at 888-601-5359 to learn more about our store services for Amazon !WebFX Logo

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