When Bonnie Kaye Whitfield opened her workshop Bonnie Kaye Studio in 2014 in Philadelphia, Pennsylvania, she was excited to be starting a business on her own. She had started an Etsy shop in the past, but the Etsy marketplace had grown and the tools available to sellers had changed. now, Bonnie knew she would need to put in some supernumerary effort to make her shop class stand out. “ I looked at a batch of product photos, but by and large products that are alike to mine, and took notes, ” she says. “ I besides read a set of other product descriptions to find a layout that I thought worked for me. ” After opening her denounce, she started to get impatient ; the screenprinted linens and wrapping papers she listed weren ’ metric ton getting as many views as she hoped. It might have been a decelerate start, but since listing her inaugural token in October 2014, Bonnie has learned a set. Read on for her helpful tips and a checklist of the substantive items you ’ ll necessitate to open your workshop so you can start hard .
Bonnie Kaye Whitfield screenprints the wrapping paper and home goods she sells in her shop, Bonnie Kaye Studio, in her Philadelphia, Pennsylvania workspace.
1. Name Your Shop
Choosing a shop class name is the first base dance step you ’ ll accept in creating an identity for your commercial enterprise on Etsy. Your workshop name will be displayed at the lead of your shop — the page that shows everything you have for sale — and it will be part of the URL or web address of your unique Etsy shop. You can ’ metric ton use punctuation or spaces in your Shop name and it can ’ metric ton be longer than 20 characters.
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Every denounce on Etsy has an master mention. No two shop names are the same. If you ’ rhenium struggling to come up with a appoint for your business that hasn ’ thyroxine been used already, try some of these ideas :
- Add “workshop,” “studio,” “and Co” or something similar to the name you were hoping to use.
- Use your name as your shop name. You can combine these first two tips like Bonnie Kaye Whitfield did in her shop, Bonnie Kaye Studio. “One reason I used my name is that it’s inherently unique to the brand I’m creating,” Bonnie says. “It’s also flexible enough to apply to anything I decide to create and sell.”
- Pick something memorable that speaks to the vibe you hope to create for your shop. For example, Flirting With Yellow speaks to the colorful aesthetic of Liz Payne’s art, which she sells from Sydney, Australia.
Don ’ deoxythymidine monophosphate worry about making your workshop name perfective. You can come back to this footfall and change your denounce name as many times as you like before you complete the patronize loose process. After you ’ ve opened your shop, you can instantly change your name one time. If you need to change it again in the future, submit a request to Etsy Support .
2. Add Some Listings
If you ’ re opening a denounce, you probably have an idea of what you plan to sell on Etsy. once you ’ ve picked your shop name, the next step is to create a list for each unique item you want to sell in your denounce. There are many details you can add to a list, but these are the essentials you ’ ll need for your first base listings. After you open your Etsy patronize, you can dig deeper into the options available .
To create a list, you ’ ll need photos of the handmade product, vintage detail or craft supply you want to sell. Product photos are something you can experiment with and improve upon as your shop grows. A basic list should include five photos. When photographing your detail, be certain to include :
- A well lit, clear photo of the item you plan to sell
- A photo that shows alternate angles of the product so shoppers can make an informed purchase
- A photo showing any unique details of the product. Try to answer any questions a shopper might have about texture, color or the techniques used.
- A photo that shows the scale of the item. Styling a photo with other recognizable props or by having volunteer models hold it in their hands can help. For example, Bonnie styles the photos for her linen table runner with a teacup and saucer.
Use all five available photos and try to shoot your products using natural daylight alternatively of a flash .
future, you ’ ll give your listing a title. Think like a shopper and use words and phrases that buyers might use when searching for your detail. Use different words and phrases to describe your product, including its color ( ashen, blue, rainbow ), materials ( linen, slate, leather ), uses ( living board interior decoration, bridal bouquet ), techniques ( hand-painted, embroider, stamped, knit ), etc .
When Bonnie started her Etsy patronize, she named each of her patterns after friends, for exercise “ The Hannah Tote Bag, ” and used that as her list title. Over meter she realized it was better to use descriptive keywords to help her listings appear in search. immediately, she uses titles like “ Wrapping Paper – floral Gift Wrap in Black, 3 Sheets or Single Roll, Hand Printed Giftwrap, Floral Kraft Wrapping, Paper Table Runner ” that are loaded with keywords .
About This Listing
nowadays you ’ ll answer some questions about what your merchandise is and who made it. Etsy uses this data to label your token as handmade, vintage or add. Learn more about what you can sell on Etsy .
Choosing the right class will help shoppers find your item in search or when browsing class pages. Choose the class that best matches what your item is, for example, Bonnie chooses the Paper & Party Supplies class for her wrap papers and Home & Living for her pillow covers .
Based on which category you choose, you ’ ll be able to add more attributes to your items, such as the size. You ’ ll besides be able to specify the item ’ sulfur discolor and whether it ’ randomness related to a specific vacation ( such as Christmas decorations ) or whether it makes a estimable endow for a particular affair ( such as a marry give ). Etsy uses this information to help shoppers find relevant items when they search .
Putting a price on an item you ’ ve made or collected can be nerve-racking. First and foremost, your price should account for the cost of the materials that went into making the detail and your clock time. If you ’ ra uncertain, try searching for similar items on Etsy to see what the average price point is. For vintage items, research going rates for the stigmatize or prison term menstruation. An important note : the currency you choose when starting your patronize will be the currency your prices are listed in. once your complete all four steps and open you shop, you can change your listing currency if necessary .
Your listing description helps shoppers understand what you ’ ra sell and what makes it special. Use light, descriptive sentences to describe what your intersection is and how it can fit into a buyer ’ s life.
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- Start with a few sentences about the product, how shoppers might use it and what makes it unique.
- Include some information about the techniques you used to make the item.
- Give shoppers the specific details they need to know before making a purchase, such as dimensions and shipping timeline.
If your product is available in different colors, sizes or styles, you can add list variations. You can besides link listing photos to your variations so shoppers can see the options you offer .
It might seem unmanageable to estimate your ship costs before ever taking the box to the post office. If you ’ re in the United States, you can use the Price Your Postage Tool to get an estimate based on the size of the item. You can besides purchase your postage right from your Shop Manager with Etsy Shipping Labels .
Using descriptive tags helps shoppers find your item on Etsy. Look at the keywords you used in your title and repeat them in your tags to strengthen the exponent of that search term. Think about all the ways a shopper might search for your item .
- Phrases are better than single terms. For instance, use “slim leather wallet” instead of “slim,” “leather” and “wallet.”
- Get creative about how your item could be used. Try occasion- or recipient-based tags such as “co-worker gift” or “wedding jewelry.” (Pro tip: If you’ve already added an occasion, color, or other attribute to the category section of your listing, you don’t need to repeat that same information in your tags.)
- Make sure to use all 13 available tags. The more tags you enter, the more likely you are to appear in a shopper’s search.
Add More Listings
once you ’ ve created your inaugural number, keep going ! Adding more listings increases the chances of shoppers finding your denounce. If you only have a few products to sell right now, consider creating offprint listings for each semblance or variation you can offer. A full page of listings gives shoppers more to browse and makes your workshop look more professional .
3. Get Paid
The last section you ’ ll need to complete before you can open your workshop is information about your bank. Etsy uses this information to set up Etsy Payments, Etsy ’ south requital process system that allows you to accept PayPal, Etsy Gift Cards, major citation cards and more. Etsy besides asks for your bank report information so you can receive periodic deposits of the money you ’ ve earned in your Etsy patronize .
Depending on what area you are in, you might need to enter your credit wag number to open your workshop. Etsy keeps this card on file as a mean of identity confirmation. You can use it to pay your Etsy beak — including the $ 0.20 number tip and 5 percentage of the monetary value that Etsy takes when your product sells — or choose to pay your bill via PayPal .
4. Open Your Shop
Congrats ! now you ’ re ready to open your shop. once your denounce is capable, shoppers will be able to find your listings when they search on Etsy. You can view your shop class by going to your raw network address : etsy.com/shop/ [ yourshopname ] ( type your raw shop class mention after the last forth cut ). There ’ south more you can do to customize you shop after you open, but you ’ ve taken the inaugural footprint in running a business on Etsy. Your Etsy shop class will continue to be a ferment in advance as you add more items and learn what works for your products .
“ Success, no matter what that looks like to you, is not going to happen overnight, ” Bonnie says. It might feel like there ’ s a draw to learn and do now, but keep in mind that every successful small-business owner was once where you are, besides. After more than a class of operating an Etsy shop on her own — and more than 100 sales, Bonnie hush has to remind herself that running a successful shop is a process and doggedness is key. “ But, it ’ second besides a great touch of pride and skill, ” she says .
ready to open your Etsy shop ? Get started today.
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What tip helped you most when you were opening your shop ? plowshare in the comments below .