How to Find a Product to Sell Online with 12 Strategies

One of the biggest challenges aspiring entrepreneur face is finding profitable, trending products that will sell, whether it ’ s a individual product or a full product line that occupies a recess in a market .
Coming up with merchandise ideas is true a little crafty, and the importance of selling a product people want can leave even the most motivated people stuck in analysis paralysis. It frequently feels like everything you could possibly sell is already being sold—not to mention the world that there will be plenty of rival in the most popular intersection categories .
fortunately, there are silent aureate opportunities out there, proofread of this being new products successfully launch all the time. To help you get started, we ’ ve put together a short list of practical ways to find products to sell in your on-line storehouse.

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Ways to Find a Product to Sell

Let ’ s take a search at each of these strategies to find products in more detail .
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1. Solve a customer pain point

Solving a customer trouble orient will constantly be an effective way to develop a product people want. Tylenol would n’t be in business if literal headaches didn ’ thyroxine hurt. Abstract customer pain points, meanwhile, are normally about addressing poor or thwart experiences with the stream selection of available products .
Active Hound's products solve a customer pain point.
active agent Hound is an case of a brand that solved a pain point in the market. After talking to early dog owners at their local park, the founders, Lucy and Zak, noticed positron emission tomography owners were continually frustrated that the costly frank toys they were buying lacked the lastingness needed to withstand the wear and rip of a playful pet. Hearing about this frustration inspired them to create a argumentation of ultra-durable cad toys. now, they ’ ve expanded their offer to selling toys, treats, and a kind of early andiron products .
It ‘s worth paying close care whenever you notice park frustrations with an existing credit line of products. Being keenly aware of the trouble points and little annoyances you come across in casual life could be just what you need to come up with your following profitable product theme .

2. Appeal to enthusiastic hobbyists

When consumers are passionate about a particular deal or hobby, they ’ re normally more disposed to invest money to get the accurate product they want. This willingness-to-pay can be an important modifier when evaluating the potential opportunity of any intersection, or tune of products. ( For model, golfers are well-known for investing hundreds or even thousands of dollars to lower their score by a few strokes. )
Resource: Wikipedia ’ s list of popular hobbies .
extra benefits can include higher levels of employment and commitment with your post, as enthusiastic customers are generally more involved in the industry and get more value out of the products they purchase. Let ’ s expression at a few examples .

Hand Band Pro

Hand Band Pro sells products to enthusiastic hobbyists.
Hand Band Pro sell to CrossFit enthusiasts who want a way to keep their exercises intense without ending up with ripped or calloused hands .

Impact Mouthguards

Impact Mouthguard's products let's customers express themselves.
Impact Mouthguards sell dentist-level quality mouthguards that come in wild designs that capture the competitive liveliness of their customers .

Solé Bicycles

Solé sells bicycles for customers who care about aesthetics.
Solé Bicycles design products for bicyclists who view their rides as a “ mobile canvas ” to represent their personality and style .

3. Go with your personal passion

While there are built-in risks in choosing a niche based on your own interests, it surely doesn ’ t have to be a recipe for disaster. Using your know-how to create and place a alone product can be highly profitable .
Founder/market equip matters, because building a occupation is a set of hard work, and you ’ ll be better equipped to stay motivated and overcome the hurdles if you are profoundly invested in what you are selling .
Learn More: Get ideas for things to make and sell on-line .
Eric Bandholz started Beardbrand as a web log discussing business and sales scheme. lento, his love for beards crept into the web log. Over time, he turned his passion for the bearded life style into a separate and successful ecommerce business selling beard-grooming products .
Beardbrand started as a side project.
Moorea Seal is another exercise of person who turned their mania into a successful on-line business. In 2010 Moorea, a full-time artist living in Seattle, became freelance through diverse creative pursuits : blogging, running her own jewelry commercial enterprise, freelance illustration, and graphic design .
In belated 2012, she retired early from blueprint to spend more time on her passions and narrow her focus. In 2013, Moorea opened a store on Shopify .
Moorea Seal was founded by a full-time artist.
The Moorea Seal denounce is a curated choice of beautiful accessories that highlight handmade products from artists in the United States. Each of the designers has been selected by Moorea herself, and 7 % of all proceeds benefit nonprofits that are close to her center. Moorea Seal has achieved celebrated achiever and has been featured in several blogs and publications including The Huffington Post, Design Sponge, and Babble .

Related Article: How to Build Your Brand

4. Consider your professional experience

Has bring in a particular diligence helped you learn the ins and outs ? possibly you have a skill or a particular set of experiences that makes you more knowing than the average person on a finical subject. Turning your expertness into your own on-line occupation is a smart means to enter the commercialize with a leg up that is n’t easy for others to duplicate or copy .
Retro Supply sells digital products for designers.
Retro Supply is an on-line denounce that sells digital assets for graphic designers and illustrators inspired by history. Founder Dustin Lee, a couturier by trade wind, pivoted from a running a freelancer vane design shop to generating more passive voice tax income through Retro Supply ’ s choice of digital products .

5. Capitalize on trends early

Recognizing a swerve early on enough can be a meaning succeed for a newly clientele. It allows you to carve out a plaza in the market and establish yourself as a drawing card before others have a gamble to. And thanks to the nature of digital market, your paid spend will probably be lower and opportunities to build long-run SEO traffic may be more abundant .
The key is to not confuse a “ fad ” with a genuine “ trend. ” A fad is something that has surged into the limelight based strictly on bangle or a device ; while fads can present great selling opportunities, remember that if you build your business on a fad the need will finally fizzle out. A trend, meanwhile, is something that fulfills an existing want in a new way, which is why their requirement holds for much longer than a fad.

Knox Labs were early to a trending product category.
Knox Labs were early to commercialize with their cardboard VR headsets. Founder Taron Lizagub tested the initial idea with a scrappy splash page, and to his storm, he was able to cursorily pre-sell around 500 headsets—the business by and by went on to make closely $ 3 million in sales in 2015 .
here are a few ways to keep an center on what ’ s trending then you can act cursorily on potential opportunities :

  • Social listening: This can be as basic as looking at the trending hashtags on Twitter or topics on Facebook, or as advanced as using social listening tools to identify and monitor trends over time.
  • Google Trends: Look at the popularity of topics over time, and see what’s hitting a spike in interest.
  • Trend Hunter: The “world’s largest, most popular trend community” uses data, artificial intelligence, and real humans to identify consumer insights and new opportunities.
  • Reddit: “The front page of the internet” showcases forums about pretty much every topic under the sun. Visit the popular page to see what people are buzzing about.

6. Read customer reviews on existing products

Whether you already sell products online or not, there is a wealth of insight you can glean from customer reviews .
If you already have an established on-line storehouse with a bit of grip, you can see what customers are saying about your existing products. Are there are any trends or interesting bits of feedback you can use as divine guidance to develop your following merchandise ? Pay particular attention to shortcomings and complaints being shared .
If you don ’ deoxythymidine monophosphate presently have a store, have a look at customer reviews for early brands and products in the industry you want to explore. What “ wishlist ” feedback is being shared about electric potential improvements to already successful products ? What add-ons or extra products do customers systematically bring up ?
If you ’ ra not indisputable of the industry or product class to explore, consider a particular demographic and focus on brands and products that those individuals gravitate toward .

7. Find product opportunities in keywords

It ’ second no secret that organic dealings from search engines is an important market distribution channel. Searching for keyword opportunities means strategically looking for a merchandise based on the search queries people are using, the issue of searches per calendar month, and overall competition for those searches .
This approach can be fairly technical foul and requires an intermediate understand of keyword research, angstrom well as search locomotive optimization. The advantage is that pairing merchandise requirement to existing keywords can be an effective way to capture consistent organic traffic from Google, but it comes with its own set of risks, namely that if you rely on search locomotive traffic you ‘ll be excessively exposed to changes in Google ‘s algorithm .

Real product validation only happens after money changes hands.

When Andrew Youderian first got into ecommerce, he knew from the get down that the viability of the commercial enterprise was more crucial to him than being passionate about the product he sold. So he opted for a technical approach path in picking a niche he felt would have the highest find of success, basing his selection on careful keyword inquiry. Andrew found an opportunity to rank for searches in the fishing equipment diligence angstrom well as for CB Radios .
Remember that Google international relations and security network ’ t the only place where people start their search, and as such international relations and security network ’ t the only put to mine for keywords. Online marketplaces besides have their own search functions, which means lots of keyword data ampere well. here are a few tools you can use to uncover popular search terms, which may help you find the following product to sell :
pro gratuity : Use these keywords in your product description replicate .

8. Litmus test before you launch

As we ’ ve shared before, real merchandise validation only happens when money changes hands, so you can ’ metric ton be indisputable you ’ re onto something until people swipe their recognition cards .
however, securing some flush of sake and investment from likely customers before you ship is undeniably valuable. tied great products can flop when they launch to no one. If you already have an idea, but you ’ re not quite quick to invest heavily in it, minimize your upfront investment and test the market by building a landing page to promote your potential product—with a way for interested customers to leave their email—and run a few paid ads to drive dealings to it .
Of course, there are a variety of factors that will determine the achiever of your campaign. But any degree of initial grip says something. You may, at the very least, want to consider investing further in your estimate .

9. Browse what’s trending on online marketplaces

If you prefer to sell products on your own on-line store, you can still gather inhalation by checking out what ’ s popular and trending on other marketplaces. Browse sites like Amazon, Etsy, and eBay, and browse lists like ‘ What ’ s hot, ’ ‘ Most wish for, ’ and other categories that showcase current customer demand. here are a few links to get you started :
On individual Amazon product pages, you can see the “ Best Sellers Rank ” to find out how democratic an token is in its category .
Bestselling products on Amazon are a potential source of inspiration.
To dig a little deep, consider using a tool like Jungle Scout, which helps you identify top-selling products and democratic sellers by letting you filter by category, price, sales, and other attributes .

10. Research products with higher profit margins

Products with little overhead provide a low-risk way to get started because it ’ second easier to attain higher profit margins compared to products that are more expensive to produce. When pricing your products, you need to account for the full resources that you ’ ve put in to sell the merchandise or your monetary value of goods sold ( COGS ) .
You have to factor in not alone how much it costs to create the product, but besides how much it costs to promote, hold, and even ship. Look for low-cost items that can generate a high render on investment ( ROI ). Remember, lightweight items will be cheaper to ship. And fair because a product is cheap to purchase wholesale, that doesn ’ triiodothyronine necessarily mean you can turn it over for the highest return on invested capital .

11. Start your search with related products

Do you have an existing interest in a particular industry or intersection class ? Check out relate items or products that customers frequently purchase together in that recess. Amazon is a useful resource for this, as there are several locations where the site displays intersection affinity .

A. Products customers frequently buy together

Products bought together.

B. Other products that customers frequently buy

Other products people buy.

C. Similar items that Amazon recommends

Similar products.

D. Related sponsored products

Sponsored products.

12. Always be on the lookout

One of the most straightforward strategies you can implement today is to keep an open eye and an assailable mind .
New ideas can pop up at the most unexpected moments, and it ’ s crucial not to dismiss any luck thoughts you may have. Keep a list in your smartphone or with a pen and paper to refer back to later when it ’ second time to conduct commercialize research for your product estimate .

Which product opportunities will you find?

Choosing the right product or product category can be implemental to your success. The products you choose will shape your integral clientele, from marketing to ship, to price, to further product development and channel extensions .
hopefully, these ideas will get the gears turning and help lead you to a product people want to buy and that you ’ re equally excited to sell. 🙌
example by Isabella Fassler

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Frequently asked questions about product opportunities

How do you identify product opportunities?

You can find product opportunities flush when you ’ re not looking for them. Product opportunities can come from solving a customer trouble point, appealing to enthusiastic hobbyists, pursuing your personal heat, leveraging your professional experience, and more. We go over twelve ways to identify intersection opportunities in this web log post.

How do you find the market potential of a product?

You can validate market likely for your product ideas by researching research, sociable media, and industry trends. Use tools like Buzzsumo and Google Keyword Planner to see what people are talking about and searching for. Evaluate the competitive landscape to identify gaps and opportunities .

What is product opportunity gap?

Product opportunity break is when there ’ randomness a consumer indigence for an token as a solution to a problem, but no caller has yet met that indigence. Product opportunity gaps are great for newfangled business ideas because there ’ s little contest and you can be first-to-market with your theme .

What are the 5 stages of product development?

The five phases of product development include the estimate degree, estimate establishment stage, intersection development stage, testing phase, and commercialization and launch stage .

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